Where business innovation, tech frontiers, human narratives and sports culture intersect.
Simon Campbell is an award-winning journalist and media professional tracking the intersection of technology, business innovation, sports culture and human narratives. From London to San Francisco, I profile industry-shaping founders, report systemic human stories and build content ecosystems.
Featured Journalism & Profiles
Selected work spanning deep-dive founder profiles, investigative features and sports culture.
Founders & Frontiers
How AI accounting firm Campfire lit a spark under investors
This CEO left Meta and built a $4B AI startup by rejecting the one-size-fits-all approach
Goldman’s new Bay Area wealth management chief ready to meet the AI cash moment
How AI accounting firm Campfire lit a spark under investors
The inventor of prompt engineering is building AI unicorns now
Stanford professor launches AI startup with 10x speed advantage over ChatGPT and Claude
Narrative & Enterprise Features
A data-driven, investigation of federal immigration policy and its systemic human impact for The Guardian
These students were accepted to prestigious US colleges, none of them made it out of the airport, for The Guardian
Sport & Culture
Can this soccer team survice when every other sports franchise has left Oakland, for The Guardian.
Before football and LinkedIn fame, Fernando Mendoza dabbled in S.F. commercial real estate. And he’d be welcome back there after the NFL.
Golden State Valkyries’ record-breaking season showed the WNBA a new way to play, on and off the court.
Special Projects, Content Strategy, and Podcasts
Special Publications & Project Management
Editorial operations and project management for high-stakes, multi-stakeholder franchise inserts—including premium programs like 40 Under 40 and Most Influential Women in Bay Area Business. Managing full-lifecycle production pipelines, external contributors, corporate partners and tight print and digital deadlines without sacrificing editorial integrity or design.
Content Strategy & Audience Growth
Turning editorial authority into measurable brand value, SEO wins, and sustainable retention. Drawing on experience leading real-time content curation and platform strategy at Twitter, I build data-informed content roadmaps that balance algorithmic reach with strict narrative integrity. I help fast-growing platforms, B2B media houses and brands scale their digital footprint, optimize distribution pipelines, and turn casual readers into loyal communities of engaged customers.
Narrative Audio & Podcasts
Translating complex, multi-layered topics into deeply engaging audio experiences. I manage the full lifecycle of narrative podcasting—from initial concept architecture and documentary-style interviewing to investigative script editing and rhythmic pacing on award-winning shows including “Who Killed Daphne?” and “The Lead.“
Let’s build…
Whether you need a reporter for an investigative profile, a developmental editor to sharpen an industry desk, or an operational lead to scale a flagship publication from the ground up—let’s talk.